Our
story

Indirock is driven by
3 fundamental aims

Inclusivity

Ensuring as many people as possible can enjoy bouldering in Southend.

Revival

Being part of the revival of our city centre.

Opportunities

Supporting vulnerable young people from our local area into work.

A family run business

Indirock was founded in 2019 by local couple, Gordon and Emily. With no experience of setting up bouldering walls, just a whole heap of vision and ambition, they pulled their sleeves up and got stuck in!

Gordon stuck to his day job while Emily devoted every hour of every day to making things happen. She fell pregnant along the way but that didn’t stop her – the launch date was planned for summer 2020, just as baby was due. But then the Pandemic struck!

Two years of delays, stress and struggles ensued but eventually, in March 2022, Indirock opened its doors. We are eternally grateful to the many people who contributed to our Crowdfunder, opened doors, gave us advice and words of encouragement along the way. We couldn’t have done it without you!

Our vision

In 2025 we brought our amazing team together to update our vision for Southend, and plan how Indirock will play a part in bringing it to fruition. Here is our new vision:

“We envision Southend city centre being like a living art gallery. Street art is covering buildings, and greenery brings everything to life while giving residents a sense of wellbeing. The high street is bustling with unique independent businesses, and people travel from far and wide to visit Southend’s vibrant spaces and year-round calendar of events.

The streets of Southend feel safe and the people are happy and well, with all cultures and ages mixing freely. There is less divide between “haves” and “have nots” and everyone has the opportunity to make a good life for themselves.”

Keeping bouldering fun

Bouldering is supposed to be about fun, an amazing community and setting your own goals. If it ever stops feeling fun, something needs to change!

We think the below video is really eye-opening about how sports can sometimes become something it’s not supposed to be. This video is aimed at adults more than it is young people, so feel free to show this to a parent, guardian or sports coach!

Gender & identity

Indirock prides itself on being a welcoming and inclusive space for all. We want everyone to feel welcome, so if you ever have feedback for us on how we can improve our inclusivity, please let us know.

Here are some friendly groups you could look at if you’re on a journey exploring your gender and identity. 

Navigate the page

Stay in the know

If you’d like to keep up to date and receive exclusive offers from Indirock, sign up to our newsletter below and follow us on instagram or facebook.

What Are You Interested In?